We joined forces with adidas and Deep Local to design the Brazucam, a football filled with cameras that could capture content, collect data, stream live and be strong enough to withstand the best footballers in the world.
We launched it with a 360 degree YouTube interactive film allowing the viewer to go inside the ball, controlling whichever direction they wanted to look.Then, we sent it around the world to capture seven weeks of content in a never before seen countdown to the World Cup.
Case Study for Brazuca World Cup Launch Campaign
Case Study for World Cup Campaign
Check it out on Cnet!