Mr. Peter Bassett

I am pleased that the FLASH microsite for adidas Originals has made it to the FWA.

All that hard work paid off!

I am happy to report that the site I just launched for adidas Originals FW08 (see earlier post), was recognized by creativity online.

Being a little vain, I clicked on my own name in the credits list and was pleased to see a couple of my other projects listed there as well.

For the adidas Originals FW08 collection, we wanted to build an experience around the sensation of waiting for your camera’s flash to become ready while you are attempting to capture a moment with your camera. The user voyeuristically watches action unfold in front of them though a camera viewfinder. The user has to time a click to capture the action at moment it occurs.

When the user clicks to capture the action, their flash pops, and they are transported into a moment where time has distorted, and the flash firing off and the action are dramatically stretched out into a surreal moment. The users then saves their capture into the online catalogue, and their interaction with the site has contributed to the experience of viewing the product.

It’s a visceral experience, that needs little intellectual or time commitment from the user.

This is the 1st phase of the FW08 Originals collection microsite. It displays the Q3 products. Q4 launches in mid September & has added content and functionality. Concept to creation 3 months. Produced in partnership with hires in London.

This week we launched the GPS Drawing site. It took nearly a year from conceptual development until launch. The site allows users to create drawings by uploading the coordinates from their GPS device. Produced in partnership with K! Digital & Ubilabs both in Hamburg.

adidas — Adi Dassler Microsite

BMW Motorrad - Enduro Bikes