I currently serve as the Director of Production at TBWA Chiat Day in Los Angeles. The remit is simple: execute creative work to the highest quality. My close collaboration with the COO, the CCO and Managing Directors of the agency ensures the creation of flawless delivery solutions across the diverse needs of the agency’s clients.
As the Director of Production, I manage an integrated team of 15+ producers, developers, and technologists who in-turn produce innovative work for all of TBWA Chiat Day’s clients. This team is responsible for delivering digital and social marketing programs including: large scale website builds, rapid prototyping/3d printing, interactive installations, high volume online ad production, social and digital content, and mobile applications.
In addition, I oversee the 100+ person unified production department consisting of specialty producers in the areas of broadcast and print production, studio services and a video post production facility.
For over 17 years I have honed my production skill set. Spent time in the pure play digital shop AKQA, best in class integrated agencies such as Goodby Silverstien + Partners, and Ogilvy & Mather, and internationally at 180 Amsterdam.
An integrated producer before it was a buzz phrase, I cut my teeth producing some of the first pieces of digital and branded content for the web. One example came well before the age of YouTube, I created a series of cocktail recipes- postage stamp sized videos to play on a Stoli Vodka’s website.
I have produced several global digital/social campaigns, including two adidas World Cup campaigns (2010 and 2014), where I helped build and oversee production teams geared to produce large scale digital executions as well as content for constant communication in the social space.
In my free time you can find me in the garage tinkering on my motorcycles.
Director of Production • TBWA\Chiat\Day Los Angeles. June 2014—Present
Director of Digital Production • TBWA\Chiat\Day Los Angeles. May 2013—May 2014
Senior Executive Producer • TBWA\Chiat\Day Los Angeles. Oct 2011—May 2013
In this role he works to ensure a seamless workflow and delivery for digital production and has direct oversight over all digital producers, and technologists. Peter is also responsible for agency production workflow including project management, and all internal production resources (digital studio, art production, and print production)
Clients: adidas, Disney, Nixon, Nissan, Infiniti, Gatorade, Jimmy Dean, Principal Financial Group
Executive Producer • Ogilvy & Mather New York. Nov 2010—Oct 2011
The only “digital” executive producer in the content production department to lead the effort to integrate digital and traditional production disciplines. Managing production of fully integrated campaigns for Coca Cola’s brand Fanta and the Gap’s digitally lead fall 2011 campaign.
Clients: Gap, Coca Cola: Fanta, SmartWater, Coke Zero, Whitney Museum, Nestle: Wonka
Dir. of Digital Production • 180 Amsterdam/Riot Amsterdam. Nov 2008—Aug 2010
An integral member of the creative, operations and production team. Responsible for integrating creative and production between digital and above-the-line agencies. Leading large integrated productions and for advising producers on smaller initiatives. Ensuring all work meets stringent creative standards and is delivered effectively and efficiently. Working across all 180Amsterdam/Riot clients.
Clients: adidas Sport Performance, OMEGA Watches, Western Union, DHL
Digital Producer • 180 Amsterdam Amsterdam. Sep 2007— Nov 2008
Produced digital projects for all 180 clients. This included complex integrated global campaigns to online ads. Identified and engaged partner agencies to outsource development as needed. By advocating for greater digital creative and production process resources in a largely traditional agency, key to increasing the digital offering and revenue of 180 Amsterdam.
Clients: BMW Motorrad, adidas Sport Performance, adidas Originals, OMEGA Watches, Glenfiddich
Senior Interactive Producer • Goodby Silverstein & Partners San Francisco. Jan 2007—Jul 2007
Produced award-winning microsites for Hewlett Packard’s “The Computer is Personal Again” campaign.
Clients: Hewlett Packard
Interactive/Content (integrated) Producer • AKQA San Francisco. Aug 2005—Jan 2007
Produced all moving content across all AQKA SF’s client base. Acted as sole content producer, planning shoots with varying budget levels to create content for all interactive projects. Produced award-winning microsites for XBOX.
Clients: Palm Inc, Visa, MSN, XBOX, Sprite, Nike, Target, MobiTV
Broadcast Producer • Citron Haligman Bedecarre/AKQA San Francisco. Jun 2000—May 2001
Clients: Palm Inc, BeVocal, Pac Ten Women’s Athletics, Bluelight.com.
Broadcast Producer • Margeotes Fertitta + Partners New York City. Jun 1997—May 2000
Clients: American Movie Classics, Godiva Chocolatier, Benckiser USA, Epicurious.com, Dealtime.com, Media One, The McGraw Hill Companies.
Documentary Film Producer/Director • “Photocar: A Modern Day Safari”
A documentary film about a photographic expedition across the country in a car covered in photos.
Bay Area/NYC December 2001–August 2002
University of Vermont • Burlington, Vermont
Double Major B.A. English and Theatre, 1997 Minor: Studio Art