The total solar eclipse offered a chance for brands to do something big. So Jack in the Box® decided to do the biggest thing ever: Raise $66 trillion dollars to put a gigantic version of Jack’s hat on the moon. If that sounds too big to be true, it’s because it was. The project was a stealth promotion for No Kid Hungry, and anyone who attempted to donate to Project Moon Hat was redirected to help a worthy cause. Ultimately, Jack raised enough funds to buy 10,000 meals for children in need. And that’s a lot bigger than any hat. projectmoonhat.com.