Kia Niro – Superbowl Campaign

For the 2017 Big Game, we find Melissa McCarthy on a mission to save the environment. Unfortunately, she realizes that it’s extremely difficult to be an eco warrior. Not only does she have to brave the elements, but she also comes face-to-face with other extreme dangers. Like chainsaws. And angry rhinos. Luckily, she drives the Kia Niro: A smarter kind of crossover. So even if she doesn’t continue on her eco adventures, she’s still being an eco-warrior by driving the Kia Niro.

Digital/Social Content