Shine On Sierra Leone – 9mile Scroll

Children in the West African country of Sierra Leone face enormous hurdles getting to school, including snakes, monsoons, 100-degree heat, malaria-ridden water, and long walks on dirt roads dominated by traffickers. To help build awareness – and a school closer to the children’s homes – we created – and a campaign including OOH posters, billboards, and a Instagram social initiative featuring 9 influencers who tagged each other consecutively in one of the 9 miles of the children’s journey.