August 2nd, 2011
Gap global Fall 2011 Campaign. LA Story.
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May 25th, 2011
A film to promote the Future Whitney Museum, being built downtown in the meatpacking district.
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February 1st, 2009
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September 24th, 2008
For the adidas Originals FW08 collection, we wanted to build an experience around the sensation of waiting for your camera’s flash to become ready while you are attempting to capture a moment with your camera. The user voyeuristically watches action unfold in front of them though a camera viewfinder. The user has to time a click to capture the action at moment it occurs.
When the user clicks to capture the action, their flash pops, and they are transported into a moment where time has distorted, and the flash firing off and the action are dramatically stretched out into a surreal moment. The users then saves their capture into the online catalogue, and their interaction with the site has contributed to the experience of viewing the product.
It’s a visceral experience, that needs little intellectual or time commitment from the user.
