I work in
creative production.

I bring people together and figure out how to get things made. Sometimes that means producing a campaign. Sometimes it means building the team or the tools to do it.

A little about me

Selected work

Kia — Saving New Year’s Eve
Saving New Year’s EveKia · 2023–2024
Courageous Conversation Global Foundation — HndsUp
HndsUpCourageous Conversation Global Foundation

How I’m using AI

I’m using AI to try out ideas, build tools, and revisit some old projects.

What I’m making

Did AI change creativity?

Little Black Book

A conversation with LBB Online about where AI helps, what still needs judgment, and getting people to use the tools we build.

Read the conversation
Nissan / Wounded Warrior Project — Project Titan
Project TitanNissan / Wounded Warrior Project · 2014

How I work.

I like being involved early, working closely with the creative team and the client. I lead teams, but I’m just as comfortable getting into the details myself.

How I work

When I’m not working.

Time with my family, cooking for friends, and volunteering with my local motorcycle association. There’s also the occasional ride—and an ongoing fascination with sourdough.

About me

My Timeline

  1. David & Goliath

    • Managing Director, Integrated Production & Technology

    • Director of Digital Production

  2. TBWA\Chiat\Day

    • Director of Production

    • Director of Digital Production

    • Senior Executive Digital Producer

  3. Ogilvy

    • Executive Digital Producer

  4. 180 Amsterdam

    • Director of Digital Production

    • Digital Producer

  5. Goodby Silverstein

    • Senior Interactive Producer

  6. AKQA

    • Producer

  7. Citron Haligman Bedecarre

    • Broadcast Producer

  8. Margeotes Fertitta + Partners

    • Broadcast Producer

  9. New York

    • Professional Scenic Artist

Peter Bassett

How I work
with people.

I bring people together, help shape how ideas get made, and lead the teams that make them happen.