Peter Bassett
I build and lead creative production teams, and the systems they run on, so good work gets made.
For digital. For social. For global scale. For AI.
I’m a creative production and innovation executive leading integrated production and technology at David & Goliath. I partner with creative and strategy teams to shape how ideas get made, bringing together people and capabilities across broadcast, digital, social, and integrated experiences.
Creative production, from ideas to delivery
Over 25 years in production, with leadership roles at David & Goliath, TBWA\Chiat\Day, Ogilvy, and 180 Amsterdam. My work includes integrated campaigns, mentoring producers and technologists, prototyping for new business, and building production capabilities.
About Peter BassettSelected work and leadership
David & Goliath — production leadership
Creative and strategy partnership, integrated production, and an internal content studio with its own talent, workflows, and pricing model.
Kia Super Bowl Squares
Production leadership on a mobile experience connecting social content, live game results, and product exploration.
HndsUp
Production leadership on a campaign bringing together a conceptual wearable camera, film, visual effects, and an interactive experience.