This site uses Google Analytics to measure visits. Accept to enable analytics tracking, or reject to keep analytics off.
Selected coverage of work I've been part of, and pieces where I've been asked for a point of view.
Role: Interview / perspective
Featured in LBB’s roundup of advertising technologists discussing AI-enabled production workflows, purpose-built tools, and the changing relationship between creative ideas and execution.
Read on LBBOnline
Role: Interview / perspective
Featured in LBB’s review of how AI was changing creative work. I shared a practical perspective on adoption, business risk, human oversight, and the challenges of putting generative AI into everyday use.
Read on LBBOnline
Role: Production leadership
A large-scale New Year’s Eve activation that took over the countdown clock at One Times Square to introduce the 2027 Kia Telluride and recognize the team members who helped build it.
Read on LBBOnline
Role: Production leadership
A mobile second-screen experience that turned the traditional Super Bowl squares game into an interactive Kia sweepstakes, connecting social content, live game results, product exploration, and the chance to win one of four vehicles.
Read on LBBOnline
Role: Production leadership
A live New Year’s Eve activation that transformed Times Square into a highly personal marriage proposal, combining a custom film, VFX, digital screens, live production, and tightly coordinated real-time execution.
Read on LBBOnline
Role: Production leadership
A global entertainment and brand partnership bringing Jollibee together with KATSEYE through limited-edition merchandise, social content, fan engagement, and shared experiences designed for both brands’ international communities.
Read on QSR Magazine
Role: Production leadership
An integrated campaign for Child Rescue Coalition confronting the hidden risks of sharenting and encouraging parents to think more carefully about how images of their children are shared online.
Read on LBBOnline
Role: Production leadership
HndsUp was named a 2026 Webby Winner in Public Service & Activism, recognizing the campaign’s use of branded content to confront racial injustice and advocate for systemic change.
Read on The Webby AwardsRole: Production leadership
A conceptual civilian wearable camera developed to draw attention to racial profiling and police escalation. The campaign brought together product design, film, visual effects, and an interactive digital experience while making the larger point that technology can document violence, but cannot prevent it.
Read on LBBOnline
Role: Production leadership
A purpose-built Kia Sportage created with Sea Turtle, Inc. to support sea turtle conservation, accompanied by a series of digital films documenting the vehicle, its specialized features, and the people behind the work.
Read on LBBOnline