Deliberate Beats Broad

The teams that get the most out of AI don't adopt it broadly and hope something sticks. They find where time is being lost, build something targeted, and measure what changes.

At D&G, that meant mapping production workflows end to end, identifying the highest-friction points, and building tools to address them directly. Faster cycles, broader pitch involvement, a team that stopped being reactive.

Done right, AI doesn't replace the work that matters. It clears the path to it.