I lead integrated production and technology at David & Goliath, a creative agency in Los Angeles. I build and run the teams that make the work, and the systems those teams depend on: social and digital content, interactive experiences, live activations, and large-scale campaigns for global brands.
Before D&G, production leadership at TBWA\Chiat\Day, Ogilvy, 180 Amsterdam, and Goodby Silverstein & Partners, across the big networks and independent shops both. I started out producing broadcast and some of the first branded content made for the web. I've been around for every transformative stage of digital marketing so far, and I've loved most of it.
A large part of the job now is AI, automation, and internal tools. I work closely with technical teams to find the opportunities, shape the solutions, and turn ideas into systems people will actually use. I stay close to the work, which is the only way to see where the time is really going.
Most of my favorite moments happen away from a screen. I spend my time with my wife, our two teenage sons, and our dogs, Po and Penny. I volunteer with my local motorcycle association and still make time for the occasional ride. I also love to cook, especially big meals for family and friends, and I will never get over the magic of sourdough bread making.