About me

I bring together people, production and technology to help ideas take shape. My work ranges from campaigns and digital experiences to building teams, studios and tools that help our agency work better. I work across the agency and with clients to figure out what’s needed and how to make it happen.

My advertising career started in broadcast production. I moved into digital as the work was changing. Since then, I’ve worked at AKQA, Goodby Silverstein & Partners, 180 Amsterdam, Ogilvy and TBWA\Chiat\Day, before joining D&G. A lot has changed in how the work gets made. I’ve loved most of it.

How I work with people

Sometimes I lead a team of producers. Sometimes I’m the hands-on producer. Either way, I get right in there to help shape creative, making sure projects come out better than anyone could imagine (and make sure we're all on time and on budget).

At D&G, I built the internal content studio from the ground up, bringing together talent, production resources, workflows and a pricing model. It expanded what the agency could make in-house and opened a new line of business.

What I’m working on now

I’m working with technical teams on AI, automation and internal tools. We look for parts of the job that could work better, build something to help, and work with the people who will use it.

Outside work

I spend my time with my wife, our two sons, and our dogs, Po and Penny. I volunteer with my local motorcycle association and still make time for the occasional ride. I love to cook, especially big meals for family and friends, and I will never get over the magic of sourdough bread making.

Peter Bassett

How I work
with people.

I bring people together, help shape how ideas get made, and lead the teams that make them happen.