Bringing digital production to 180

I was hired to bring digital production expertise to a largely traditional creative agency. The work began with individual interactive projects and grew into global adidas campaigns and broader team leadership.

As the digital work expanded, so did my responsibilities, while I stayed closely involved with clients, creative development and delivery.

I helped build and lead a team of more than 70 people working on adidas. My responsibilities covered production operations, resourcing, processes, workflows, scopes and budgets.

A large part of the role was working directly with clients to define the work, plan campaigns and make sure the right people and resources were in place.

Global campaigns meant coordinating local versions with different languages, media plans and release dates.

I oversaw the team on adidas World Cup work and worked closely with the client. The broader adidas account included social content, digital experiences and the Sports Performance website redesign, with production spanning teams and markets.

For adidas Originals, we created an interactive workshop where people could explore Adi Dassler’s life, ideas and shoes. My role connected the creative director, client and external partners through development and production.

BMW Motorrad’s global website involved client workshops, functional requirements, product onboarding and coordination with the global IT team. Both projects required turning a creative direction into something people could explore and use.