Expanding digital production

I joined Ogilvy in New York to help an established production department take on more digital advertising and experiences.

The role combined developing that capability with producing projects directly. It also extended across the network, supporting offices with fewer local digital production resources.

For Gap’s Design Center, I worked with the executive creative director to interview the design team and identify the stories we wanted to tell.

Those conversations shaped a week of filming at the studio with a small crew. I led production through filming, editing and delivery, creating material for the website and stores.

Big Bounce and Lift & Laugh involved the São Paulo creative team, Coca-Cola and production partners in Rio and Madison.

As executive producer and hands-on producer on both projects, I covered locations, casting, production planning and experiential programming. The work called for close coordination between the creative idea, the physical experience and its production.

The New York team I helped lead was a production resource for the global Ogilvy network, supporting offices with fewer local digital production capabilities.

Alongside producing projects directly, my role included helping teams across the network take on digital campaigns. That combination of hands-on production and support across offices continued into my work at TBWA\Chiat\Day.