BMW Motorrad

BMW

BMW Motorrad came to 180 Amsterdam for a complete brand relaunch. The work included a redesign of its global website and the Unstoppable campaign, with an early GPS drawing experience that let riders track their rides and upload the coordinates to a shared map, turning their routes into drawings and messages. I worked with the client through workshops, functional requirements, product onboarding and design exploration, then with BMW’s global IT team on adaptations and deployments. The films here are selected work from the BMW Motorrad archive.