Big Bounce / Lift & Laugh

Fanta

Big Bounce and Lift & Laugh began with ideas from Ogilvy’s São Paulo creative team and became live, participatory experiences in Rio and Madison, Wisconsin. I was both executive producer and the hands-on producer on the two projects, working directly with the creative team, local production partners and Coca-Cola. My remit covered production planning, locations, casting and the programming that made each experience work.