Connecting production and technology

I joined to lead digital production and rebuilt the department’s team structure, workflows and technology. Over time, my role grew to include integrated production and technology.

That meant expanding in-house capabilities, developing a social-first content studio and bringing new tools into the production process. Throughout, my focus has been making great work easier to deliver.

As client needs changed, the department needed to work more easily across production disciplines. I reshaped the digital team, bringing producers, motion designers, editors and technology specialists closer together and making responsibilities clearer.

Mentoring and shared workflows helped people take on a broader range of projects and gave the agency more flexibility in what it could produce in-house.

Clients needed more social content, faster, at a price that made sense. I helped develop an internal studio around those needs, with dedicated talent, workflows and a pricing model built for fast iteration.

The studio expanded our production capacity and opened a new line of business. My role covered the resources, operating model and planning needed to support the work.

I’ve led a proactive team in developing an AI practice covering generative AI, content development and production automation.

The focus is on putting these tools to work: exploring creative applications, developing new ways to produce content and automating parts of the production process.