David & Goliath
Rebuilt the production department from the ground up: new team structure, new workflows, new technology. The goal was simple: make great work easier to deliver.
Modernized Digital Production
Problem
The department was built for a version of the industry that no longer existed. Deep specialization in areas clients had stopped buying.
What I Built
New team design, workflows that crossed disciplines, clearer ownership at every level. Increased trust and capabilities meant more work was produced in-house.
Outcome
23% YoY revenue growth.
15% operational efficiency gains.
Built a Social-First Content Studio
Problem
Clients needed more content, faster, and at a price point that made sense. The existing model couldn't deliver all three.
What I Built
A dedicated social content studio with its own pricing and a process built for fast iteration.
Outcome
New revenue line.
Social volume the agency couldn't take on before.
Integrated AI & Emerging Technology
Problem
Digital production was stuck in execution mode: reactive, format-driven, not involved until the brief was already written.
What I Built
Integrated AI into our production workflows and built prototype capabilities that brought the team into earlier strategic conversations.
Outcome
Broader pitch involvement.
Faster production cycles.
Better collaboration across departments.