I build the systems that make award winning work real.
Modernizing creative production, scaling digital capability, and aligning teams to new technology realities.
DAVID & GOLIATH
Rebuilt the production department from the ground up: new team structure, new workflows, new technology. The goal was simple: make great work easier to deliver.
Modernized Digital Production
Problem
The digital team had been built for a version of the industry that no longer existed. Specialized in the wrong things, misaligned with what clients actually needed.
What I Built
Restructured the whole department. New team design, cross-functional workflows, clearer ownership at every level.
Outcome
23% YoY revenue growth.
15% operational efficiency gains.
Built a Social-First Content Studio
Problem
Clients needed more content, faster, and at a price point that made sense. The existing model couldn't deliver all three.
What I Built
Built a dedicated studio for social content. New pricing, leaner production process, designed for fast iteration.
Outcome
New revenue stream.
Content at scale without sacrificing quality.
Integrated AI & Emerging Technology
Problem
Digital production was stuck in execution mode: reactive, format-driven, not involved until the brief was already written.
What I Built
Integrated AI into our production workflows and built prototype capabilities that brought the team into earlier strategic conversations.
Outcome
Broader pitch involvement.
Faster production cycles.
Better collaboration across departments.