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Kia NFTs

Kia

We tapped into the NFT craze by casting characters from the Dead Army Skeleton Klub in a Kia Soul commercial. An on-screen QR code let viewers claim one of 10,100 Kia-themed NFTs, turning the ad into a collectible giveaway.

Peter Bassett

How I work
with people.

I bring people together, help shape how ideas get made, and lead the teams that make them happen.