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Snacks.com

Frito-Lay

As part of our ongoing work with Frito-Lay, we helped redesign and reimagine Snacks.com as a place to shop and take part in the brand’s campaigns and promotions. The site gave people reasons to return beyond buying snacks, with experiences like the Doritos and Stranger Things “Live from the Upside Down” promotion.

Peter Bassett

How I work
with people.

I bring people together, help shape how ideas get made, and lead the teams that make them happen.