TBWA\Chiat\Day
Came in to modernize a digital production operation that had grown up in the early web era. Rebuilt it for what global integrated campaigns actually require.
Redesigned Digital Production Capabilities
Problem
The digital production setup was still designed for early-stage digital advertising. The industry had moved on; the operation hadn't.
What I Built
Rebuilt the capabilities from scratch. New team design, new workflows, built for modern platform-based campaigns at global scale.
Outcome
Rebuilt LA into a digital production resource the global network drew on.
Unified Production Teams
Problem
Production capabilities were spread across siloed departments with minimal cross-functional training and coordination.
What I Built
Co-led the integration of a 100+ person distributed production team across TBWA\Chiat\Day.
Outcome
Significantly better operational efficiency and a unified approach to production.
Integrated a Digital Innovation Lab
Problem
Digital platforms were evolving faster than the agency could keep up with through normal project work.
What I Built
TBWA Global rolled out the Digital Arts Network; I stood up the practice in LA.
Outcome
Became the reference implementation for other offices rolling out the practice.