I build the systems that make award winning work real.
Modernizing creative production, scaling digital capability, and aligning teams to new technology realities.
TBWA\CHIAT\DAY
Came in to modernize a digital production operation that had grown up in the early web era. Rebuilt it for what global integrated campaigns actually require.
Redesigned Digital Production Capabilities
Problem
The digital production setup was still designed for early-stage digital advertising. The industry had moved on; the operation hadn't.
What I Built
Rebuilt the capabilities from scratch. New team structure, new workflows, built for modern platform-based campaigns at global scale.
Outcome
Moved TBWA from playing catch-up to operating as a leading global network in digital production.
Unified Production Teams
Problem
Production capabilities were spread across siloed departments with minimal cross functional training and coordination.
What I Built
Co-Led the integration of a 100+ person distributed production team across TBWA\Chiat\Day.
Outcome
Significantly better operational efficiency and a unified approach to production.
Integrated a Digital Innovation Lab
Problem
Digital platforms were evolving faster than the agency could keep up with through normal project work.
What I Built
TBWA Global launched the Digital Arts Network across the network. Implemented the practice in LA.
Outcome
Became a case study for implementations across the network. Built a real culture of experimentation and kept the agency ahead of where the industry was heading.